When was the last time you performed a Phone Number List audit on your website? If you've never done it, or it's been a long time since your last review, you risk losing control of your content. Take a moment to consider how you feel Phone Number List the site. Do you trust that your customers find it easy to use and that it gives you the results you want? Are you proud of how it looks? Over time, you may have different people adding to your site, which may cause your Phone Number List to become inconsistent. Visitors to your website have difficulty finding your content.
This can be caused by too much content, or not Phone Number List the customer journey when adding new content to the site. An outdated looking website . Web design is moving fast. Even if you revamped your website years ago, it may look tired. Outdated information on your website. You may have information that is no Phone Number List relevant, or a product line that you no longer have in stock. what to analyze When you do a content audit, you can analyze all sorts of things, which makes it easy to get lost in the details. Therefore, it is best to prioritize the Phone Number List that are most important to improving your website. Some basic metrics you might want to analyze include.
Traffic and rankings help you assess which content Phone Number List the most SEO value. Engagement metrics, such as time spent on the page. Bounce rate gives you an idea of how useful people are finding a particular page. New and Phone Number List visitors determine whether your content is enough to keep people coming back. As you go through each page, ask yourself questions such as: Does it cater to a specific role? Does it support your Phone Number List goals? Does it fit with your content marketing strategy? Does it reflect your brand and tone?